Who Are You
Music competition show where celebrities’ “alternative characters” full of imagination fight for the best character. It reflects the current “alternative-character” boom in Korea, which is the concept Korean celebrities use to broaden their broadcast spectrum.
Company Info & Contacts
FormatEast, a 100 percent subsidiary company of SBS, was founded in December 2018 to create more business opportunities, to expand the market for Korean creators, and to become a hub of format IP development and distribution. FormatEast is one of the official operating companies of the “KOCCA Format Lab Project,” which is a government-funded project with the objective of creating new Korean original entertainment show formats.