Who Are You

Presented by FormatEast


Music competition show where celebrities’ “alternative characters” full of imagination fight for the best character. It reflects the current “alternative-character” boom in Korea, which is the concept Korean celebrities use to broaden their broadcast spectrum.

Company Info & Contacts

FormatEast, a 100 percent subsidiary company of SBS, was founded in December 2018 to create more business opportunities, to expand the market for Korean creators, and to become a hub of format IP development and distribution. FormatEast is one of the official operating companies of the “KOCCA Format Lab Project,” which is a government-funded project with the objective of creating new Korean original entertainment show formats.

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