CosmoGO Prepares to Bring a Fresh Perspective to Canada’s Streaming Market

Jun 23rd, 2025

CosmoBlue Media has been steadily scaling its capabilities across AVOD, SVOD and TVOD with a range of transformative acquisitions, among them the Cineplex Store in Canada, which is being rebranded as CosmoGO.

“CosmoGO in Canada is more than just a streaming platform,” says Tanuka Roy, general manager for CosmoBlue in Canada. “It is set to become an all-in-one OTT destination. What will set us apart in a crowded market is our fully integrated model, combining TVOD, PPV, SVOD and AVOD within a seamless, user-friendly experience. Building on the trusted foundation of the Cineplex Store, we are preparing to launch an entertainment hub designed to meet the evolving needs of Canadian viewers.”

Tanuka Roy

Built on robust technology, CosmoGO is promising “one of the most comprehensive libraries in the market, with premium theatrical hits shortly after release, live global events and standout series and films from both major Hollywood studios and international independent voices,” Roy says. “From Turkish dramas and Latin American telenovelas to Korean thrillers and Italian cinema, our offering is curated to reflect the diverse tastes of Canadian audiences.”

Roy highlights a strong sports slate as well, noting a partnership with Fanatiz that brings soccer and other sports from South America, Europe, Africa and elsewhere; a kids’ and family slate, led by its own Da Vinci programming, delivering enriching educational and entertainment content; and a wealth of documentary and lifestyle titles.

“We’re also streaming live and on-demand jazz performances from iconic venues around the world through our partnership with Oh! Jazz,” Roy notes. “Jazz has a global appeal, but it speaks especially to a discerning and passionate audience. Through our partnership with Oh! Jazz, we’re making this incredible genre more accessible—bringing world-class performances straight to living rooms and mobile screens everywhere. As we continue building CosmoBlue into a one-stop destination for entertainment, live music is a key part of that vision. We’re actively exploring more partnerships with platforms that, like us, serve unique and underserved segments of the global streaming audience.”

The acquisition of the Cineplex Store provided a valuable foundation for CosmoGO’s Canadian launch, Roy says. “As an established and very popular TVOD platform in Canada, available across multiple devices and ecosystems, it has built a large, loyal user base that consistently engages with the service. This trusted relationship with Canadian audiences gives us a tremendous head start as we introduce CosmoGO. It not only enables us to retain an already committed audience but also positions us to effectively reach and engage new users across the country. In short, CosmoGO is designed to meet viewers wherever they are. It offers variety, accessibility and value in one connected ecosystem.”

CosmoBlue will be using a range of online advertising and social media campaigns to build awareness and foster meaningful audience engagement across the country, with a content lineup “that reflects the country’s diversity and evolving viewing habits. Our goal is to create a single destination that reflects and celebrates every community.”

CosmoGO is also pitching itself to advertisers. “We’re opening up exciting opportunities for advertisers within our AVOD offering,” Roy explains. “The platform’s diverse content lineup allows brands to connect with highly engaged audiences across multiple genres and demographics. It’s a compelling environment for building awareness and driving real impact.”

Being across multiple revenue models is paramount to the CosmoBlue business model.

“The media and streaming landscape has seen countless shifts—and despite predictions of decline for certain models, what consistently thrives are quality, convenience and fair pricing,” Roy says. “At CosmoBlue Media, we believe there’s a place for every type of content and every business model. That’s why we operate across SVOD, AVOD, TVOD and PPV—to give audiences the freedom to choose how and when they want to watch. It’s about meeting people where they are and delivering value on their terms.”

CosmoBlue will be using the data from its Canadian usage to inform its programming and marketing decisions going forward. “We use analytics to closely track viewer behavior, engagement and content performance,” Roy says. “These insights help us refine our programming strategy and tailor marketing campaigns to maximize reach, retention and overall impact.”

Roy and her team are firmly focused on a successful launch for CosmoGO this year. “We’re focused on growing our audience, delivering a great user experience and building strong retention from day one. At the same time, we’re investing in theatrical releases and creating compelling, event-driven cinema experiences to help bring audiences back to theaters in a meaningful way. At CosmoBlue, our focus in Canada is to build a vibrant entertainment ecosystem that reflects the country’s cultural diversity while connecting audiences to global stories and events.”

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