Global Agency Goes “Top Secret” with New Format

Renowned for its buzz-generating launch stunts, Global Agency is revealing a top-secret format at MIPCOM with an event in St. Tropez. “We have made the decision to unveil the show exclusively to our top buyers one day before the official market launch,” says Izzet Pinto, founder and CEO. “This early preview allows our partners to experience the format firsthand and gain insight into its unique elements. The show itself carries a title that encapsulates the entire concept, narrative and vision behind it. Because of the importance and impact of the title in conveying this message, we have chosen to keep it confidential until the reveal.”

The rollout strategy for this brand-new format is centered on a tailor-made event designed to showcase the series in an exclusive and engaging way. Global Agency is inviting 100 top buyers from 45 different countries to St. Tropez on the Sunday before MIPCOM to give them an intimate first look at the show. The event will include a special screening session, followed by a lunch and party.

“Global Agency has a reputation for innovative launch events and marketing strategies,” Pinto says. “We promise to create an unforgettable day for our valuable clients. This exclusive preview is designed not only to introduce the format but to create a lasting impression that reflects the creativity and vision behind the show.”

While many of the details are being kept tightly under wraps, Pinto says that the format aligns perfectly with Global Agency’s vision of delivering entertainment that resonates on a global scale. “This has even bigger universal appeal; it suits the audiences of every country,” he says. “And it is an idea that can be produced very big or small. Creativity is the key to this format.”

Pinto sees prospects for an American version that could then sell to the whole world as finished tapes. “Overall, this format embodies Global Agency’s commitment to bringing innovative and universally appealing entertainment to the market, ensuring it meets the diverse tastes and preferences of audiences worldwide,” he says.

The top-secret format joins a catalog that includes the comedy entertainment show Good Singers, which has aired for three seasons on TF1, with a fifth season in production in the CIS region. Shopping Queens (also known as Shopping Monsters) celebrated 2,500 episodes in Germany. The Married Game is in its 16th season in Poland, and Keep It or Lose It is in its 13th season in Brazil. My Style Rocks is on season nine in Brazil. “We now have multiple formats that have run for several seasons,” says Pinto. “We are very proud of the growth in our format division.”

Daily formats, in particular, have done very well for Global Agency. For example, My Wife Rules has a 16th season airing soon in Brazil. Quiz shows are on the rise, Pinto notes, pointing to the success of Joker’s 1,165 episodes in Portugal.

Pinto’s ambition for the brand-new format, though, is to reach 50 local editions within the first three years. “We are confident in its ability to become a prime-time sensation, with viral appeal that resonates across various demographics,” he says. “This show has the elements to capture the public’s imagination and become a talking point in popular culture. We envision its initial success with an American broadcaster, which would not only set a high standard but also open the door to global markets, enabling the format to thrive internationally.

“As the founder and CEO of the company, I bring 18 years of experience in the format business and have created multiple formats since 2010,” he continues. “My deep understanding of the industry’s nuances, combined with the expertise I’ve gained over the years, has equipped me to develop a concept that can transcend borders and appeal to audiences worldwide. This new creation holds immense potential to be more than just a show—it can go viral.”

Global Agency is targeting the show for broadcast on free-TV channels around the world, “ensuring broad accessibility and a wide audience reach,” says Pinto. “However, for the U.S. market, I can also envision it thriving as an original production on major streaming platforms like Netflix, Prime Video or Disney+. This would allow us to tap into the growing demand for high-quality, on-demand content while still maintaining a global presence through traditional broadcasting.”