Studio 100’s Louca Delivers Universal Comedy with Heart

Tapping into a white space for compelling comedies for 6- to 10-year-old boys and girls, Studio 100 International lands at MIPJunior this year with the new series Louca, based on the hit comic book series by Bruno Dequier and published by Dupuis.

“After our successful collaboration with Media Valley on the globally acclaimed project Gifted, we were immediately intrigued by Louca,” says Dorian Buehr, head of global distribution at Studio 100 International, on how the company came to be involved with the production. “The series stood out with its unique tone, universal themes and exceptional visual quality. It was a natural next step to partner again with Media Valley—this time joined by their co-producer Belvision—to bring this extraordinary IP to international screens.”

Buehr describes Louca as a “vibrant comedy blending humor, heart and high-school life, while championing themes of courage, friendship and self-belief. The series truly reflects the world young audiences live in today and engages them with dynamic characters and compelling storytelling.”

In comic-book form, the world has already resonated with kids, delivering more than a million readers to date, Buehr says, “giving the brand a strong foundation and a ready-made fan base.”

The series follows the misadventures of Louca, an awkward and accident-prone teen, and his ghostly mentor, Nathan, a confident football star, delivering a “distinctive buddy dynamic,” Buehr continues. “While football provides a high-energy backdrop and clear stakes, the real story is about personal growth. The series uses humor as a constant thread, even when tackling serious topics, creating a tone that is accessible, emotional and always entertaining. Visually striking and emotionally grounded, Louca delivers a truly fresh take on coming-of-age storytelling.”

“The series is targeting a broad audience base,” Buehr says, noting that it was conceived as “a mixed-gender show. Its ensemble of relatable characters—both boys and girls—lets every viewer see themselves on-screen. Characters like Julie, a shy yet observant girl, and Chloé, a bold and confident one, broaden the emotional scope and ensure that the series resonates across the gender spectrum. While the football elements bring kinetic energy and structure to the stories, the heart lies in themes such as friendship, self-confidence and school life—topics that transcend gender. Combined with Louca’s hilarious misadventures and high-energy slapstick, the series offers something for everyone in the 6-to-10 demo.”

Dequier, who created the comic book series, has been closely involved with the screen adaptation, having developed the graphic bible. “Together with Media Valley’s Natalie Altmann, he helped ensure the show remains true to the comic’s humor-first spirit,” Buehr says. “At the same time, Louca has evolved into a visually rich CGI series with a diverse and globally appealing cast. The storytelling remains faithful to the comics while opening doors for new audiences across markets. With themes like identity, self-worth and overcoming challenges—all told through the lens of an unpredictable, endearing main character—Louca is as universal as it is unique.”

Digital will be at the heart of the launch plans for Louca, tapping into the expertise of Studio 100 International’s in-house YouTube team, which already manages more than 100 channels, “including our own Studio100 KIDS and Studio100 miniKIDS, where Louca will be promoted prominently.”

As part of its broader social media strategy, Studio 100 International has included activations across Facebook, Instagram and TikTok and just recently launched its first brand-dedicated game on Roblox—channels that allow the company to reach kids where they spend time and engage them through interactive storytelling and short-form content.

“The series is set to launch shortly after the 2026 World Cup,” Buehr adds, “providing the perfect launch platform for additional extensions across publishing, licensed products and more.”

Louca is the perfect complement to Studio 100 International’s robust slate, with the CGI comedy “bridging the gap between our preschool and tween content. Its character-driven storytelling, universal humor and broad gender appeal make it a standout. It balances physical comedy and emotional resonance in a way that few shows do, helping us round out our slate with a fresh, high-energy proposition that speaks to today’s kids.”

With its lineup—which also includes Mortina and Gifted, as well as established brands such as Vegesaurs, Momonsters and 100% Wolf—the goal at MIPCOM “is to strengthen our global partnerships and further position Studio 100 International as a home for high-quality, emotionally resonant kids’ entertainment,” Buehr says. “We aim to connect with broadcasters, platforms and licensees looking for content that combines storytelling excellence with international appeal. Outside of our distribution library, we will also have a focus on IPs we have co-developed and are aiming to finance as co-productions. In addition, we are prioritizing digital-first strategies and cross-platform visibility, ensuring our titles resonate with audiences not just on linear and SVOD platforms, but also on YouTube, social media and gaming ecosystems. We’re here to build bridges between great storytelling and evolving viewing habits—always with a focus on long-term brand-building.”

“Preparing for next year and beyond, Studio 100 International is also expanding its development slate,” Buehr says, with new titles set to be announced in the coming months. “Louca is just the beginning of what’s to come—our ambition is to keep building a portfolio that reflects the diversity, energy and creativity of today’s global kids’ audience, and we’ll be on the lookout for ideas that reflect this.”