Something Special

Company profile

Something Special is Korea’s first independent TV format agency, founded by global format experts Jin Woo Hwang and Insoon Kim. Based in Seoul, the company specializes in creating, developing and distributing original formats to the international market. With a strong emphasis on bold ideas and authentic storytelling, Something Special delivers high-impact formats that resonate with audiences worldwide. In addition to developing its own IP, the company collaborates with international broadcasters, streamers and production companies to co-develop innovative formats tailored to global needs. By combining Korea’s vibrant creative culture with global expertise, Something Special continues to expand its slate across various genres, including competition, reality and entertainment. Through trusted partnerships and a reputation for originality, the company has established itself as a key player in bringing Korean creativity to the global stage. When everyone is looking for something new, we provide that something special.