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APC Kids is the children’s entertainment arm of leading independent distribution and production company APC Studios. Headed by Lionel Marty, the kids’ specialist has a growing portfolio of high-profile children’s and family properties. The company’s pillars are: First, addressing the needs of independent producers from co-development, financing and distribution (distribution or agent deals). Second, a boutique approach, focused on building limited number of selected IP’s to international level and offering an alternative to big distribution groups through carefully curated content and bespoke solutions. Third, a big reach: well-established among the industry’s key players as part of the leading co-production and distribution group APC Studios, and therefore able to reach high-profile TV and SVOD partners not limited to kids’ content. Fourth, a 360-degree approach, building kids’ brands by optimizing exposure in order to enable licensing-and-merchandising exploitation (not only maximizing TV sales). APC Kids also houses its own production company, Zephyr Animation.