Up in the Air
One host interviews a celebrity in a hot air balloon with a surprise guest (who is a friend of the celebrity). Then, the celebrity must guess which friend is behind them.
Company Info & Contacts
Media Ranch is known globally for premium unscripted television formats, distinguishing itself as an international format hub. The award-winning production company distributes thousands of hours of unscripted entertainment formats (proven and paper). Media Ranch creates acclaimed original unscripted content while maintaining its position as a prime choice among format creators, producers and broadcasters seeking distribution. Headquartered in Montreal, with offices in Los Angeles, Amsterdam and Warsaw, and key partnerships in Denmark, South Africa and South Korea, Media Ranch has 10-plus years of experience as North America’s premier format television expert, winning a coveted Rose D’Or (2015) for an original production, and is represented by Verve Talent & Literary Agency in L.A. Since 2019, Media Ranch exclusively represents the format catalog of the largest Danish broadcaster, DR, as well as Korean partnerships (SBS subsidiary FormatEast and Something Special). At MIPCOM 2021, Media Ranch’s original format Love Van was chosen as MIP Pick by Fresh TV.