Pop-Up Landing Operation

An exciting initiative designed to bring the world’s most renowned international restaurants to the heart of Korea as exclusive pop-up stores. Imagine watching a travel show, drooling over dishes from far-off lands, only to realize you can’t savor them yourself? This project was born out of that very frustration! The mission? To transport these global culinary gems to Korea’s trendiest locations. To add to the thrill, beloved celebrities known for their love of food will embark on a gastronomic adventure, traveling abroad to persuade these famed eateries to set up shop in Korea as a form of pop-up store. (KBS Media)